MCD_ADMM

Key Responsibilities:

1. Strategic & Growth Mandate

Formulate and execute multi-brand SEO, AIO, and GEO strategies aligned with overall business goals.
Drive organic lead generation and conversion rate optimization (CRO) on key landing pages.
Anticipate shifts in the search landscape and pilot innovative organic growth tactics.

2. AIO & GEO

Develop and execute GEO (Generative Engine Optimization) strategies to position our brands as high-authority cited sources within AI-generated answers (e.g., Perplexity, Google AIO, Copilot).
Implement advanced AIO (AI Optimization) tactics, including semantic HTML, entity optimization, and complex Schema Markup (FAQ, Article, HowTo) to capture Featured Snippets.

3. Technical SEO & Mar Tech Integration

Perform routine Technical SEO audits (crawl errors, site architecture, page speed, Core Web Vitals).
Collaborate with IT/Dev teams to seamlessly implement technical SEO requirements and structured data.
Contribute to Mar Tech projects, including tool evaluation, integration (CDP, Marketing Automation, APIs), and web performance enhancement.

4. Content Strategy & Outreach

Oversee a structured content calendar based on search intent, competitor gap analysis, and keyword research.
Guide and optimize bilingual (English & Chinese) high-converting content, including landing pages, expert guides, and FAQs.
Build and manage a sustainable white-hat backlink portfolio and digital outreach programs.

5. Data Analytics & Insights

Ensure accurate deployment and validation of GA4 and GTM tracking across all digital touchpoints.
Deliver data-driven insights and dashboards utilizing GSC, GA4, and specialized AI visibility tools to stakeholders.

Experience: Minimum 5 years of hands-on SEO experience (Agency or In-house). Proven track record of scaling organic traffic and generating quality business leads.
Tech Stack: Proficient in Semrush, Google Search Console, Screaming Frog, GA4, and GTM (ability to independently verify tracking setups is required).
Future-Ready Skills: Practical understanding of AIO/GEO principles and structural data/Schema Markup.
Dev Communication: Basic HTML/CSS reading ability with the capability to translate SEO needs into technical requirements for developers.
Soft Skills: Strong ownership mindset, analytical clarity, and the ability to pivot between strategic thinking and hands-on execution.
Language: Excellent written and verbal communication skills in both English and Chinese.