Overview:

We are seeking a dynamic Assistant Marketing Manager / Supervisor to lead and supervise teams in crafting innovative social media and marketing strategies, managing partnerships and loyalty programs, and executing high-impact campaigns. The ideal candidate will combine proven team leadership experience, digital marketing expertise, and strong relationship-building skills to drive engagement, oversee operations, and foster business growth.

Key Responsibilities:

• Team Supervision: Lead and supervise the social media, partnership, and campaign teams, providing guidance, performance oversight, and strategic direction to ensure alignment with company objectives.

• Content Creation: Develop engaging property & mortgage related content in copy and multimedia formats, from concept to production, to boost engagement and generate sales leads.

• Social Media Management: Take a hands-on approach to managing the daily operations of major social media channels (e.g., Facebook, Instagram, Threads, YouTube). Oversee content creation, ad planning, performance monitoring, and detailed reporting.

• Supervision of China Marketing Platforms: Lead a small team managing China-focused marketing platforms (e.g., XHS, WeChat, Douyin), ensuring strategic execution, consistent content, and optimized performance across regions.

• Partnerships & Campaigns: Supervise the implementation of strategic partnerships, loyalty programs, and promotional campaigns that align with company goals and brand positioning.

• Performance Analysis: Measure and analyze ad campaign performance across all channels, providing data-driven recommendations to optimize future results and team efforts.

• SEO Optimization: Apply effective SEO techniques to enhance channel performance and customer acquisition, with clear, measurable KPIs for supervised teams.

• Trend Awareness: Stay current with marketing technology trends and explore innovative AI applications to maintain a competitive edge, while mentoring team members on emerging tools.